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Rudy's
Tortillas History!
Founded March 15, 1945, by Mr. Jose R. Guerra as Texas Tortillas Factory, the first plant was located at McKinney and Maple Avenue close to the present day Crescent Hotel
Tortilla production at
that time was by the "comal" system, which is
a hot griddle where tortillas are placed and turned over
by hand with a spatula.
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 In 1949 the plant moved to 2608 McKinnon with one tortilla machine and three employees. Automation had increased production to approximately 600 tortillas per hour by use of a single row tortilla oven.
 On January 1, 1964, Jose R. Guerra sold the Texas Tortillas
Factory to his
youngest son, Rudy Guerra, Sr. and his wife, Carmen, whose
dream of owning a printing business was now converted to building up the family business. The business continued to grow at the McKinnon location until 1965.
 Due to the construction of the Dallas North
Tollway, in 1965, Texas Tortillas moved to 4426 Maple Avenue at Arroyo. Texas Tortillas opened with a space of 800 sq. ft., seven employees and two tortilla ovens. With the aid of dedicated employees and the help of any family member tall enough to see over the service counter, the retail portion of the business continued to grow.
 By 1971, with the demand for tortillas steadily growing from Mexican Food
Restaurants, the leased space expanded to 2,400 sq. ft., or three times the original space.
 In 1975, Texas Tortillas Factory incorporated and became Rudy's Tortillas. Rudy Guerra, Jr. joined the company as Vice President of Operations, becoming the first of the third generation in this family business.
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 By 1977, having outgrown their facility, Rudy's Tortillas
purchased its first building, the old Southland Feed Store at 5120 Maple Avenue, with 9,000 sq. ft. on half an acre of land. With 15 employees and more modern equipment, production had now increased to over 25,000 tortillas per hour or over 40 times the original rate.
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 As Rudy's Tortillas continued to grow, in 1989, after graduating from Texas Tech.
University and a short tour with the U.S. Army, Louis J. Guerra joined the company as the Marketing Director.
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 Growth continued until on February 25, 1994, the day after Rudy Sr.'s birthday,
the Rudy's Tortillas plant was totally
destroyed by fire. Not a single piece of equipment was salvageable.
In order to continue servicing their customers, Rudy's leased equipment and space in a location close to Fort Worth and within seven days resumed production. With the aid of friendly competitors and support from their customers, the down time in production and distribution was minimal.
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In September, 1994, taking a leave of absence from his studies at the University of North Texas, Rudy Sr.'s youngest son joined the company. Joe R. Guerra, named after his grandfather, the founder of the company, took complete charge of rebuilding the kitchen and retail store portion of the Maple 
Avenue location.
After returning to his studies at North Texas, Joe graduated in 1996 with a degree in food service. He is now Sales Manager for Rudy's Tortillas.
In October, 1994, Rudy's Tortillas returned to its own building, a newly purchased, customized plant of 25,600 square feet on three acres of land at 535 Regal Row in the industrial area of Dallas.
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With renewed vigor and dedication, over 50 employees, and equipment capable of producing thousands of tortillas per hour, on March 15, 1995, Rudy's Tortillas became 50 years old. Anticipating continued growth, we thank you, the Dallas community, all of our customers, family and friends.
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Joe Guerra; sales manager, Nidia Torres; customer service, Louis Guerra; director of marketing, Rudy Guerra, Jr. ; vice president/operations, Rudy Guerra, Sr.; president
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